We all have heard phrases like “Customer is King”, “Customer Delight”, “Customer Experience Management” etc. and we rightly value (paying) customers above everything else for our startup. Especially in the early stages of the startup, the “customer acquisition strategy” is one of the first things that we focus on.
While you focus on critical things like targeted customer segments and customer acquisition cost for your business plan of your beloved startup, we invite you to consider “customer dissatisfaction cost” as well. The below useful infographic from Vision Critical demonstrates the importance and impact of the cost of unhappy customers with some surprising numbers that startup teams (even big corporate firms) often overlook.